Booth Renders
Single Open-Sided Booth
3m * 3m
3m * 6m
Double Open-Sided Booth
3m * 3m
3m * 6m
Triple Open-Sided Booth
3m * 3m
3m * 6m
Wall Display
Layout
The wall display for standard booths can show two types of content, regular product KVs and Product In Use (PIU) shots. Please arrange them according to the following instructions.
KV
The following KVs are available in two sizes:
3 * 6
3 * 3
Key Visual Area of KV
KV should have a dark background. Everything important should be inside the key visual area (as shown by the yellow bounding box). The dimensions for the bounding box are as follows.
Logo Usage Guidelines in KVs
Logo should always be shown with the slogan.
"影石Insta360" is used in mainland China, and "Insta360" is used in areas outside mainland China.
The position of the logo in the bounding box
3*3m
In a KV with a standard composition (first example below), the logo is in line with the top of the yellow bounding box and horizontally centered. If the composition is centrally divergent, the logo is centered horizontally and aligned vertically with the main visual elements (in the center of the halo in the second example below).
In all compositions, the width of both the "Insta360" and "影石Insta360" logo versions should be 0.35x the width of the whole display.
3*6m
The logo can be positioned in the center or the upper left or right corner, according to the composition.
In a standard composition, the logo is placed in the upper right corner, the top of the logo is aligned with the upper limit of the yellow bounding box, and the distance between the logo and the edge of the display is 0.1x the total height of the display.
In a centrally divergent composition, the logo is centered horizontally, and aligned vertically with the main visual elements (in the center of the halo in the second example below).
In all compositions, the width of both the "Insta360" and "影石Insta360" logo versions should be 0.35x the width of the whole display.
Product In Use (PIU) Shot
Product In Use (PIU) Shot Layout
The PIU shot for the double open-sided booth needs to use layout A.
The PIU shot for the single open-sided booth (left and right sides) needs to use layouts A and B (A on the left, B on the right, as you look at the booth).
Key Visual Area of PIU Shot
Images need to stay within the yellow bounding box.
PIU Shot Background Color
The PIU shot should have a dark background. It should use monochrome printing with a color value of C0 M0 Y0 K≥95
PIU Shot Selection
Double open-sided booth (A):Generally, the three pictures in Layout A must be of different scenes and no more than two pictures of the same product.
Example: P1 (X3/Motorcycle), P2 (X3/Ski), P3 (RS/Travel)
If the exhibition has a specific audience or theme, you can choose the same scene for all but with different products.
Example: P1 (X3/Ski), P2 (X2/Ski), P3 (RS/Ski)
Single open-sided booth (A+B):A follows the principle described above for the double open-sided booth. B should be a single image.
Generally, a scene with the latest product is chosen and it shouldn't be a repeat of any of the images in the A display. For example, if X3 motorcycle and X3 travel scenes appear in A, B should feature a different vertical, such as skiing.
Exhibition Table
The 3*3m standard booth uses one standard table and the 3*6m standard booth uses two standard tables together.
Size
In general, the standard table size is 100*80*60cm, but the specific size needs to be confirmed by the exhibitor.
Material and Assembly Process
Please use a matte KT board/chevron board material for the exhibition table. It should cover the front, left, and right sides.
V-cut opens need to be prepared at the corners of the KT board/Chevron board, please communicate with the manufacturer for these.
Use a smooth matte black tablecloth for the tabletop.
Graphic Design
The background should be the yellow brand color with the logo in black.
Color Specifications
四色：C0 M12 Y100 K0
Pantone: 108C
黑色：C0 M0 Y0 K100
Exhibition Table: Logo Specifications
The logo with the slogan should be used for the exhibition table.
"影石Insta360" is used in mainland China, and "Insta360" is used in areas outside mainland China.
Please use the black version of the logo only- the white logo cannot be used with this design.
The logo size needs to be 0.35x the diagonal length of the tabletop.
For example, an exhibition table with a tabletop size of 100*80cm has a diagonal length of about 128cm, so the logo should be 128*0.35=44.8cm (approximately).
When calculating the size, if the logo length is not an integer, just calculate it to one decimal place.
Lintel (horizontal support at the top of the booth)
Renders
Specifications
Please use yellow for the lintel. "Authorized Distributor" + Distributor Name can be added on the right side of the lintel.
Material and Assembly Process
For door lintels, please use a self-adhesive KT board/chevron board material for printing.
Materials
We provide all printed materials.
Banner
There are two types of banners: standard banners (A) and PIU banners (B).
Determine the number of banners (A or A+B) according to the size of the booth.
There are no downloads provided for banners.
Standard Banner (A)
Standard Banner + PIU Shot Banner (A+B)
Note: The image on the product's touchscreen needs to match the scene type shown in the background.
Props/Accessories
iPad Label
Only black iPads can be used for display. A specific feature label (e.g. FlowState Stabilization) is optional.
The size of the label is adjusted according to the actual iPad used. Make sure the KT board is covered with a matte black film
TV Stand / iPad Stand / Water Sign / Material Display Stand
TV Stand
Please use the black single bracket to mount the TV.
iPad Stand
The following styles are recommended.
Water Sign
The following styles are recommended.
Material Display Stand
The following styles are recommended.