Insta360
Visual Identity
Guidelines
Brand Story
At Insta360, we champion the boldest, craziest, wildest of ideas and put them into action. When other people say “That’s impossible”, we say “Let’s do it”. From a cliff dive to a cinematic production, Insta360 cameras help you capture the magic in every moment.
Mission
To help people better capture and share their lives.
Vision
To become one of the world’s top camera brands through bold innovation.
关键词
创新
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有趣
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科技
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冒险
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Messaging Pillars
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Cited
Primary Sources
Non-obscure
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Unambiguous
Clear
Practical
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Empowering
Friendly
Precise
Logo
Logotype
Plain text logos can be used on the surface of cameras and accessories, but please do not use them for other purposes.
Logotype grid
Please maintain the necessary clear space around the logotype.
Logo Color
When printing conditions are limited or when the background of the layout has low contrast with the logo, try switching to a black and white logo. Please note that the colors of the black and white logos should not be directly inverted. Please download the logo pack for the correct version with adjusted colors.
Wrong logo usage
Slogan
Logo & Slogan combination
For projects related to "Think bold.", it is recommended to use a combination of slogan and logo.
Logo & Slogan grid
To ensure the correct display of the slogan and logo together, please maintain the necessary clear space around the slogan and logo.
Slogan
The slogan can be used separately from the logo, but please pay attention to the case and punctuation of the slogan.
Slogan grid
To ensure the slogan is displayed effectively, please maintain the necessary clear space around the slogan.
Animation
This animation is suitable for the end of a video with the "Think bold." theme.
Wrong usage of slogan
Color
Primary Palettes
Primary color - 1
HEX #FFD200
CMYK 0 12 100 0
Pantone 108 C
Primary color - 2
HEX #000000
CMYK 0 0 0 100
Pantone Black 7 C
Primary color - 3
HEX #FFFFFF
CMYK 0 0 0 0
Pantone /
Secondary Palettes
Secondary color - 1 - 1
HEX #FFEE00
CMYK 0 0 100 0
Pantone 102 C
Secondary color - 1 - 2
HEX #FFD200
CMYK 0 12 100 0
Pantone 108 C
Secondary color - 1 - 3
HEX #F7B300
CMYK 0 28 100 0
Pantone 130 C
Secondary color - 2 - 1
HEX #FF7373
CMYK 0 60 44 0
Pantone 2345 C
Secondary color - 2 - 2
HEX #FF4040
CMYK 0 82 79 0
Pantone Warm Red C
Secondary color - 2 - 3
HEX #E52222
CMYK 0 98 86 0
Pantone 485 C
Secondary color - 3 - 1
HEX #6CD99A
CMYK 56 2 39 1
Pantone 346 C
Secondary color - 3 - 2
HEX #1BC864
CMYK 77 0 96 4
Pantone 7479 C
Secondary color - 3 - 3
HEX #18B259
CMYK 84 0 90 4
Pantone 2257 C
Secondary color - 4 - 1
HEX #63BBFF
CMYK 43 0 0 0
Pantone 292 C
Secondary color - 4 - 2
HEX #31A5FF
CMYK 63 18 0 0
Pantone 298 C
Secondary color - 4 - 3
HEX #0088F2
CMYK 66 27 0 0
Pantone 2193 C
Neutral Palettes
Neutral color - 1
HEX #FFFFFF
CMYK 0 0 0 0
Pantone /
Neutral color - 2
HEX #F8F9FC
CMYK 3 0 0 0
Pantone 115-1 C
Neutral color - 3
HEX #EDEFF2
CMYK 4 0 0 0
Pantone 115-1 C
Neutral color - 4
HEX #EBEBED
CMYK 6, 2, 0, 0
Pantone 106-1 C
Neutral color - 5
HEX #D2D2D6
CMYK 15 11 11 0
Pantone Cool Gray 2 C
Neutral color - 6
HEX #B6B6C0
CMYK 24 18 16 0
Pantone Cool Gray 5 C
Neutral color - 7
HEX #76767F
CMYK 52 38 30 14
Pantone Cool Gray 9 C
Neutral color - 8
HEX #515157
CMYK 61 51 49 34
Pantone Cool Gray 11 C
Neutral color - 9
HEX #262629
CMYK 73 66 66 84
Pantone Black C
Gradient Palettes
Gradient color - 1
HEX #FFEE00 - #FFD200
CMYK 0 0 100 0 - 0 12 100 0
Pantone Yellow C - 108 C
Gradient color - 2
HEX #FF7373 - #FF4040
CMYK 0 60 44 0 - 0 82 79 0
Pantone 2345 C - Warm Red C
Gradient color - 3
HEX #6CD99A - #1BC864
CMYK 56 2 39 1 - 77 0 96 4
Pantone 346 C - 7479 C
Gradient color - 4
HEX #63BBFF - #31A5FF
CMYK 43 0 0 0 - 63 18 0 0
Pantone 292 C - 298 C
Color ratio
Light theme
For interface and product-related materials, please default to gray and white, and use yellow only for highlighting and embellishing.
Dark theme
For a dark theme, please use dark gray and black as the main colors, and use yellow to highlight and accent.
Exhibition & Event
For offline settings where you need to catch the eye, you can use this color scheme with a large proportion of yellow.
Typography
Product Font
We expanded the glyphs of the Insta360 logo to design the Insta360 product font, which is used to display the names of our cameras, as well as some accessories.
Western Font
We recommend Gilroy as a font for Latin characters in the promotion of action camera products.
We recommend Gilroy as a font for Latin characters in the promotion of action camera products.
Other Fonts
We recommend using Noto font as a font for other languages. Noto font is divided into Traditional Chinese, Simplified Chinese, Japanese, Korean, Arabic, Thai and other languages, please pay attention to the difference.
Mixed
When you mix fonts of different languages, please set different fonts for different languages. When mixing Chinese and Latin languages, please add a space between Chinese and Latin languages. (Not required for Japanese and Korean)
